Tag: Small business
12 articles
Google Analytics 4 — what to track in a small business (and what to ignore)
GA4 has hundreds of reports. For a small business, 5 matter. Here's which metrics actually impact your business — and which are noise.
How to choose a web agency — what to watch for so you don't burn your budget
Most small businesses pick an agency based on portfolio and price. That's not enough. Here's what to really look for so you don't regret it in six months.
How to stop losing customers because you don't follow up
80% of sales require 5+ touches. Most businesses give up after one. Here's how to stop leaving money on the table.
How much does a website cost in 2026 — real prices and what you're paying for
A $150 website? A $5,000 website? I explain where the differences come from and what you're really paying for. No marketing fluff.
Free CRM — does it make sense for a team under 10
Spreadsheet, HubSpot Free, or something simpler? Comparing CRM options for small businesses — no BS.
How to get your first 50 Google reviews in 3 months
50 reviews is the threshold where customers stop hesitating. A system of texts, QR codes, and follow-ups that actually works.
Facebook Ads for local business — what a $130/month budget can do
A $130/month Facebook budget isn't much. But it's enough to make your business visible within 10 miles. Here's how to play it right.
Poland's KSeF e-invoicing — what small business owners need to know in 2026
Poland's mandatory e-invoicing system is coming and nobody understands it. Plain language — what to do, when, and what it costs.
Website vs social media — what matters more for small businesses in 2026
Social media is a rented apartment. Your website is owned. Why you need both, but one is the foundation.
How to respond to negative Google reviews — a practical guide
A negative review isn't the end of the world. A bad response to it might be. A guide from experience, not theory.
Local SEO - a practical guide for small businesses
Google Maps, Google Business Profile and local keywords. Everything you need to know so nearby customers can find you. From someone who does this daily in a small Polish city.
How to choose a CRM for a small business (and why I built my own)
I tested dozens of CRMs. None fit a small business. So I built LetMeWork.ai. Here's what I learned along the way.