Tag: Analytics
Tag: Analytics
2 articles
Google Analytics 4 — what to track in a small business (and what to ignore)
GA4 has hundreds of reports. For a small business, 5 matter. Here's which metrics actually impact your business — and which are noise.
Web analytics for beginners — no panic, no jargon
I explain analytics to business owners who don't want to become analysts. 5 numbers you need to know. The rest can wait.