Category: Marketing
9 articles
How to write an About page that actually sells
Most About pages are self-centered bios nobody cares about. Here's how to write one that makes visitors pick up the phone.
Google Analytics 4 — what to track in a small business (and what to ignore)
GA4 has hundreds of reports. For a small business, 5 matter. Here's which metrics actually impact your business — and which are noise.
Facebook Ads for local business — what a $130/month budget can do
A $130/month Facebook budget isn't much. But it's enough to make your business visible within 10 miles. Here's how to play it right.
How to respond to negative Google reviews — a practical guide
A negative review isn't the end of the world. A bad response to it might be. A guide from experience, not theory.
Social media marketing - what actually works in 2026
I manage social media for a dozen clients. Budgets of $150-500/month. Here's what actually works and what's just burning money.
5 Google Ads mistakes that burn your budget (I've seen it hundreds of times)
I've been managing client campaigns for years. The same mistakes keep coming back. Each one costs thousands per month.
Content marketing - a 12-month strategy
I've been blogging, writing ebooks, and building content funnels for 4 years. Here's a yearly plan that actually works - without a 10-person team or a corporate budget.
Web analytics for beginners — no panic, no jargon
I explain analytics to business owners who don't want to become analysts. 5 numbers you need to know. The rest can wait.
How to create a newsletter people actually read
A 40% open rate isn't magic. It's the result of a few simple rules that most newsletters ignore. Speaking from experience - I've been building my list for 3 years.